Include a brief introduction to your business or brand. It can be short version of what readers will learn, and why it’s important to them. This should link to your About Page, and you can also change the title.
A Compelling Headline to Introduce Your Website’s Unique Appeal
Welcome to [Name of Your Website or Business] – the answer to the question your prospects are looking for.
[A photo of your founder or employees is recommended to personalize this page]
A smart About Page is an important part of keeping the attention of your audience. It’s one of the first things visitors look at when they find your website, and it can convert them into regular readers.
Tell a story that demonstrates exactly what readers can learn and why it’s important to them. To grab and hold their attention, it should be brief, interesting, endearing, and not overly hyped or jargon-filled.
Offer compelling social proof to provide credibility and introduce the services or products your business or brand offers. Clearly stating your mission here is a good idea, especially if you can inject personality.
Remember: make it about the benefits to your reader, not about you.
Why our content is so valuable to readers like you
State why your audience will benefit from signing up or subscribing for the call to action you offer below.
What do you offer your customers or clients that your competitors don’t? Is there some resistance your prospects might feel to opt-in to your email list, updates, or free ebooks?
This is a great place to put a short bulleted list answering any objections:
- Talk about the problems you are uniquely qualified to solve.
- Talk about what your audience is most interested in.
- Signing up is the answer to the question readers came here searching for in the first place.
Sign up here! This is where your CTA box can go. It should include the most compelling reason to opt-in and a simple email sign-up.
(Note: You can, of course, add more info about the creation of your business or brand below the call to action if needed.)